Forrester Research Inc., a well-known technology consultant, divided consumers into 10 groups through the use of what they call Technographics. List and describe these groups
What will be an ideal response?
a. Fast Forwards – These consumers are the biggest spenders, and they're early adopters of new technology for home, office, and personal use.
b. New Age Nurturers – These consumers are also big spenders, but focused on technology for home uses, such as a family PC.
c. Mouse Potatoes – They like the on-line world for entertainment and are willing to spend for the latest in technotainment.
d. Techno-Strivers – Use technology from cell phones and pagers to online services primarily to gain a career edge.
e. Digital Hopefuls – Families with a limited budget but still interested in new technology. Good candidates for the under-$1,000 PC.
f. Gadget-Grabbers – They also favor on-line entertainment but have less cash to spend on it.
g. Hand-Shakers – Older consumers, typically managers, who don't touch their computers at work. They leave that to younger assistants.
h. Traditionalists – Willing to use technology but slow to upgrade. Not convinced upgrades and other add-ons are worth paying for.
i. Media Junkies – Seek entertainment and can't find much of it on-line. Prefer TV and other older media.
j. Sidelined Citizens – Not interested in technology.
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Revenues are:
a. cash payments from customers. b. outflows of assets to customers. c. cash receipts from customers. d. inflows of assets from customers. e. sensitive to the timing of cash receipts from customers.
Brian, the owner of "Brian's Cheese House" learned that his competitor, Bryan of "Bryan's House of Cheese," just filed an application to register a logo that looks remarkably similar to Brian's logo. In response, Brian can ________.
A. do nothing B. submit to the PTO an opposition to the proposed registration of Bryan's mark C. file suit in the U.S. District Court for the District of Columbia D. file a complaint with the Federal Trade Commission
If you lose your place during a presentation, refer briefly to your notes
Indicate whether the statement is true or false
Your first step in planning a career is to take stock of your choices.
Answer the following statement true (T) or false (F)