Monitoring performance to ensure that day-to-day goals are being implemented and taking corrective action as needed is known as ______ control.
A. strategic
B. functional
C. operational
D. tactical
E. managerial
C. operational
Operational control is monitoring performance to ensure that operational plans, or day-to-day goals, are being implemented and taking corrective action as needed.
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Cabell Products is a division of a major corporation. Last year the division had total sales of $25,320,000, net operating income of $1,924,320, and average operating assets of $6,000,000. The company's minimum required rate of return is 10%.The division's turnover is closest to:
A. 4.22 B. 0.32 C. 13.16 D. 3.20
Marketing research involves the gathering of information in order to determine who will buy the product and what the most effective promotion strategy would be.
Answer the following statement true (T) or false (F)
What stage of the consumer buying decision process comes after problem recognition?
A. Selective exposure B. Psychological analysis C. Evaluation of alternatives D. Evaluation of the problem E. Information search
Which of the following is a threat that a small business is most likely to face?
A. Unavailability of technology B. Incompetent customer service C. High risk of failure D. High overhead costs