When one person tells another person to buy a product instead of another because of a specific feature, this would be considered which of the following?
A) person-to-person word-of-mouth public relations
B) person-to-person word-of-mouth advertising
C) person-to-the-masses word-of-mouth advertising
D) experiential word-of-mouth communication
E) consequential word-of-mouth communication
Answer: B
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All of the following are questions commonly used in interviews except: a. closed-ended questions
b. open-ended questions. c. probes. d. open and shut questions.
The stress of Leroy’s project deadline at work caused him to be short-tempered with his wife at home. What is the name for this type of reaction?
a. Spillover effect b. Isolation effect c. Hawthorne effect d. Relationship effect
Which of the following workers most likely comes from a collectivistic culture?
a. Jafar, who took a job because he would earn a large salary b. Oba, who took a job because the company would pay for her college education c. Macarius, who took a job because he would be eligible to win an industry award through the company d. Byrgitt, who took a job because the company showed a strong sense of teamwork among workers
Concerning the typical life cycle of families with children, the fifth stage is usually:
A) ?establishing a family B) ?enlarging a family C) ?developing a family D) ?launching children E) ?adapting to children