What is the difference between lay and expert testimony?
What will be an ideal response?
Expert testimony is from recognized authorities in a field. Lay testimony is from
average people who have experience with the topic.
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All of the following are formats used for surveys or questionnaires except:
a. likert scales b. checklists c. yes and no responses d. rank order e. interviews
Programming is a. the chief creation of broadcasters. b. what is used to lure in the real product of broadcasting-an audience foradvertisers
c. controlled more by the audience who pays for the programs rather than thecompanies who distribute the programs. d. chosen by broadcasters to reach all demographics.
Ordinarily you are more successful as a persuader if you tell both sides of a situation
Indicate whether the statement is true or false
A ________ is the most fundamental aspect of audience psychographics, the one that shapes all others
Fill in the blanks with correct word