Volten Inc. is an online apparel store. It has separate sections for casual wear, office wear, and party wear. It also divides its products on the basis of price to suit people of various income levels
In this way, it caters to different sections of society. Which of the following bases has the company most likely used for positioning its products?
a. Product class
b. Emotion
c. Attribute
d. Product user
ANSWER: d
Volten Inc. has based its position on product user. This positioning base focuses on a personality or type of user.
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What will be an ideal response?
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Answer the following statement true (T) or false (F)