________ is the segmentation scheme which is based on the principle that "birds of a feather flock together."
A. Psychographic segmentation
B. Composite segmentation
C. Benefit segmentation
D. Geodemographic segmentation
E. Buying situation segmentation
Answer: D
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Which of the following is considered a wholesaler?
A) retailer B) broker C) producer D) manufacturer E) farmer
________ identify and provide rewards to customers who patronize a retailer.
A. Customer surveys B. Cookies C. Loyalty programs D. Store advocates E. Retail brand communities
Electronic Municipal Market Access (EMMA) is an electronic database of government financial reports provided by the Securities and Exchange Commission.
Answer the following statement true (T) or false (F)
Empowerment is important in organizations today because
A. management has changed. B. employees' jobs have become less challenging. C. the role of technology has increased. D. labor unions are growing. E. employees are more concerned about pay.