A consumer who publishes on online blog about home products sees a review of a new product on TV. That blogger then posts his commentary about the product on his blog. Readers of the blog read the commentary. The end readers of the blog are then a part of which of the following?
a. two-step flow model of communication
b. the sponsor-author model of communication
c. the social contact theory
d. flow-to-consumer model of communication
a. two-step flow model of communication
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Using a strong ________ appears to separate the subject from the background and produces a silhouette effect
A) available light B) rear projection C) back light D) natural-key light
The two most important developments during the nineteenth century in the field of journalism were the
a. invention of printing press and invention of photography b. invention of photography and speed of information c. invention of printing press and speed of information d. freedom of speech and invention of photogra phy
Cho and Lana are roommates with very little in common. Nevertheless, because they were roommates they became friendsbased on their _____ to one another
a. similarity b. attraction c. proximity d. matching
Which of the following is NOT mentioned in your text as a method to help you effectively relate your topic to the audience?
A) Choose a topic that is relevant to the audience. B) Personalize the message by using a storytelling approach. C) Correct any errors made by previous speakers to enhance your believability. D) Demonstrate concern or empathy for others.