In 2016, after years of development, a small Montana guest ranch decided to launch a unique social website for seniors to watch live cameras documenting the activities of the ranch for a small monthly fee. With no advertising budget, the ranch owner took horses and donkeys around to senior centers, gave away coupons for free membership to visitors, went to parades, and posted heavily on social media. In addition, the ranch spent any revenue from visitors to promote the website. The ranch used the ________ method to raise awareness of their website.
A. objective/task
B. share-of-market
C. all available funds
D. budget buildup
E. percentage-of-sales
Answer: C
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Answer the following statements true (T) or false (F)
1. On July 1, 2018, Jordie Equipment Dealer issued $600,000 of 9% bonds payable that mature in seven years. These bonds were issued at face value and pay interest each June 30 and December 31. Each semiannual interest payment is $27,000. 2. On July 1, 2018, Shannon Equipment Dealer issued $590,000 of 6% bonds payable that mature in seven years. These bonds were issued at face value and pay interest each June 30 and December 31. Each semiannual interest payment will be higher than the interest expense. 3. The balance in the Bonds Payable account is a credit of $67,000. The balance in the Discount on Bonds Payable account is a debit of $2,650. The bond's carrying amount is $64,350. 4. The balance in the Bonds Payable account is a credit of $77,000. The balance in the Discount on Bonds Payable is a debit of $3,600. The balance sheet will report the bond balance as $80,600. 5. Discount on Bonds Payable is additional Interest Expense of the company that issues the bond.
Business and consumer marketers use many of the same variables to segment their markets
Indicate whether the statement is true or false
An essential characteristic of enduringly great companies is that they
A. focus on beating the competition. B. are solely driven by incremental improvements. C. undergo continuous change. D. are risk averse. E. oppose experimentation.
Which one of the following terms is defined as the mixture of a firm&equity financing?
A. working capital management B. cash management C. cost analysis D. capital budgeting E. capital structure