The driving forces behind the Golden Age of Creativity were copywriters who understood the power of creative networking with designers. What were they able to do that was revolutionary in advertising?
What will be an ideal response?
They created new looks, using white space, asymmetrical layouts, minimal copy, and unique typography—all design elements commonly used today.
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What did the Second Circuit say about promotion of off-label (non-FDA-approved) drug uses in U.S. v. Caronia in 2012?
a) Such speech is protected; b) Such speech is not protected; c) Such speech is protected but only on television and radio; d) Such speech is unethical; e) None of these.
Which type of approach is established by the belief that group members must follow certain guidelines and use certain techniques to remain focused and productive while still being understanding of fellow members' actions?
a. Prescriptive b. Functional c. Descriptive d. Situational
In the TED-Talk on creativity, what was the speaker's major topic?
During a Q&A session after his speech, one of the audience members asks Drew a question he doesn’t know the answer to. How should Drew handle this situation?
A) He should take his best guess. B) He should discreetly try to change the subject. C) He should admit that he doesn’t know the answer, but promise to get back to the person later. D) He should ask the audience if anyone else knows the answer.