Suppose that, in a similar situation, a marketing department says, "We know our customers, and this won't offend them. Let's distribute the catalog." What should be the response of the public relations department?

What will be an ideal response?


The public relations department should note that stakeholders other than just
college-aged consumers are involved. And these are stakeholders that can do far
more damage to the company's reputation -- and ultimately its bottom line -- than
the temporary benefit gained in ignoring their voices. Also, remind them that
most shareholders are parents, not students.

Communication & Mass Media

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Why have American films and television dominated world markets?

What will be an ideal response?

Communication & Mass Media

The principle of

ays it is wrong for a researcher to intentionally inflict harm on another. Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Expectancy Violations Theory has been criticized due to its

A. lack of attention to age differences in expectancies B. reliance on self-report measures for arousal C. inconsistencies in expectancies D. homogeneity of expectancies

Communication & Mass Media

People from cultures which value ________ tend to feel that power distances should be minimized and that an egalitarian view is best.

A. collectivist orientation B. individualist orientation C. low power distance D. high power distance

Communication & Mass Media