Positioning relies on the communication of one or more sources of value to customers in a way that the customer can easily make the connection between the ________.
A. product and its advertising
B. cost of the product and the quality
C. way the 4Ps of the marketing mix work with one another
D. customer's needs and wants and what the product has to offer
E. salesperson and the customer at a personal level
Answer: D
Business
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Today, the standards of marketing practice have shifted from the interests of producers to the interests of ________.
A. nonprofit organizations B. government C. consumers D. suppliers E. resellers
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A) coaches B) coachs C) coach's
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