Which types of features help symbolize an organization's image, outlook, and potential?

a. Brand storytelling
b. Content marketing
c. Native advertising
d. Branded content


A

Communication & Mass Media

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"What information do I need?" and "How can I obtain this information?" are questions you should ask and answer when _______

a. developing a research plan b. selecting a topic c. assessing your personal knowledge d. evaluating your search

Communication & Mass Media

Which types of words capture shades of difference?

A. Precise B. Jargon C. Concrete D. Concise

Communication & Mass Media

The judge dismissed the libel suit that a movie director filed against a journalist. The suit was based on an article the journalist wrote five years earlier that quoted statements from a police report

Which affirmative defense is illustrated in the scenario? Why did the judge not allow the director's case to proceed? a) Statute of limitations; because the judge felt the period to file the suit had expired b) Truth; because the judge felt that the journalist was saying a universal truth and the case had no foundation to stand on c) Qualified privilege; because the judge felt the journalist was entitled to quote from an official police report d) Identification; because the judge felt the director was not properly identified in the article

Communication & Mass Media

What is the term for audiences that mostly disagree with the speaker?s position or topic?

A) hostile audiences B) disagreeable audiences C) sympathetic audiences D) pathetic audiences

Communication & Mass Media