Which of the following is true of market niches?
A. They are typically reached using mass communication such as advertising and publicity.
B. They are usually large mass market segments.
C. They include broader classes of buyers who have similar needs.
D. They are not suitable for specialized goods.
E. They are well-defined market segments.
Answer: E
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Which of the following statements is not true concerning cross-tabulation?
A) No more than three variables can be cross-tabulated. B) As a general rule, there should be at least five expected observations in each cell for the statistics computed to be reliable. C) Cross-tabulation examines association between variables, not causation. D) None of the above statements are untrue.
A major advantage to the use of point-of-sale scanning equipment by retailers is _____
a. lower fixture investment costs b. ease in consumer ability to read prices c. compatibility of codes for supermarkets and department stores d. better inventory control
The weight of football players is normally distributed with a mean of 200 pounds and a standard deviation of 25 pounds. The probability of a player weighing more than 250 pounds is
A. 0.228. B. 0.9772. C. 0.0022. D. 0.9978.
TomSauce, a brand of tomato sauce, advertises that the tomatoes it uses are processed within 24 hours of being picked to ensure product freshness. In this scenario, the fresh tomatoes are examples of _____
a. raw materials b. component parts c. MRO items d. supplies