When will advertising be deemed deceptive?
Ans:
The FTC determines whether an ad is deceptive by examining it from the point of view of the "reasonable consumer," which is a person of average sophistication and intelligence that looks at the ad. Regulators essentially ask themselves, what conclusions would an average Joe reach after viewing the ad? Rather than focusing on certain words, the FTC looks at all elements of the ad in context to determine what it conveys to consumers. For example, a TV commercial consists of video and audio. Regulators will typically turn off the sound and watch the commercial, and then close their eyes and listen to the audio to determine if the conclusions drawn about the product could be different. If so, they will likely deem the ad to be deceptive.
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What will be an ideal response?
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What will be an ideal response?
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