Would you use a quantitative research methodology if commissioned by Skoda to carry out the above study? Please justify your choice.
What will be an ideal response?
The information provided in the case indicates a point in time for Skoda where the company was
facing some problems of stagnant or declining sales in certain regions of the world. To better
understand the different customer base in these countries, Skoda needs to understand the value
customers are seeking and how to align their offerings with the target customer group in each
context. Doing country-wide studies entails cross-sectional research using a large sample that
provides aggregate data, which indicates quantitative research methodology is appropriate. Students should be guided to explain this through the case and the concepts discussed in the
chapter (refer to section: Why and when to conduct quantitative research).
You might also like to view...
Principal is
A. the amount of interest accumulated on a bond. B. the amount of dividends paid each year on a stock. C. the original amount invested in a security. D. the time until a borrowed fund is repaid.
A(n) ________ consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights
A) enterprise planning system B) enterprise information system C) marketing information system D) corporate performance management E) geographic information system
Indicate the correct form of the adjective or adverb in parentheses. Use more or most, when appropriate, instead of less or least. She speaks Chinese (fluent) than the other members of the team
One reason listeners stop paying attention is that they hear faster than most speakers can speak
Indicate whether the statement is true or false