Which of the following best describes someone who is an early adopter in terms of the major adopter categories?
A. They enjoy new products and are willing to take a risk.
B. They are oriented toward the past and are the last to adopt a new product.
C. They are skeptical of new products, but eventually adopt them because of economic necessity or social pressure.
D. They choose new products carefully and are viewed as "in-the-know" by other adopter categories.
E. They are deliberate and cautious in trying new products.
Answer: D
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Students graduating from a sales program learn faster in their sales position than students without a sales education.
Answer the following statement true (T) or false (F)
Use this information for questions that refer to the Yummy Ice Cream case. Kelly Stich, marketing manager for Yummy Ice Cream Products, is thinking about some of her products and her promotion plans for the coming year.Yummy Ice Cream Products is introducing a new ice cream treat called Planet Savers. This treat uses ice cream produced with environmentally friendly processes that save energy and protect the ozone. Yummy plans to send articles to magazines, local newspapers, and environmental groups that explain the environmentally safer treat. The product also has a unique texture and different flavor.Stich wants to use counter cards and in-store signs to let people know about Cherry Walrus, the company's new flavor. She is also developing sales training materials that will teach ice
cream scoopers in Yummy's ice cream stores to promote the product. Right after Cherry Walrus is introduced, each store will also hand out coupons that are good for one day only.Yummy Mondaes is a product that has been around for 25 years. It is Yummy's take on the classic ice cream sundae, but white-brownie and coffee-flavored crumbles are added to make it extra special. The company sells this product in one-quart and two-quart containers through major grocery store chains. It relies on personal selling and price discounts to retailers to move more of the product. The company does very little consumer promotion for this product.Yummy Fudge-on-a-Stick is a new product of fudge-flavored ice cream on a stick. Yummy plans to sell it through retail grocery stores and is launching an aggressive advertising program that will use television, radio, newspaper, magazines, and the Internet. Most of its promotion will be directed at consumers.Two years ago, the company introduced Yummy Fruit-on-a-Stick, an all-natural frozen fruit product on a stick. The product category has been popular, continues to grow, and is in the market growth stage of the product life cycle. The brand manager who puts together a promotion blend for Yummy Mondaes should A. be primarily concerned with informing rather than persuading. B. determine who the firm is trying to influence. C. realize that the right blend depends more on what customers expect than what the firm wants to accomplish. D. determine the one right promotion blend and then implement it.
______________ is a proactive influence tactic that offers to provide resources in exchange for agreement.
a. Rational persuasion b. Inspirational appeal c. Consultation d. Collaboration
Investing activities do not include the:
A. Issuance of common stock. B. Purchase of plant assets. C. Sale of short-term investments other than cash equivalents. D. Lending and collecting on notes receivable. E. Sale of plant assets.