The marketing mix is also referred to as the four Ps of marketing.
Answer the following statement true (T) or false (F)
True
The elements of product, price, place, and promotion make up what is called the four Ps or, more formally, the marketing mix.
You might also like to view...
Target costing identifies a competitive price and then subtracts the desired profit to determine a target cost
Indicate whether the statement is true or false
Duplication of efforts may arise if communication fails between projects is a disadvantage of the matrix structure
Indicate whether the statement is true or false
Which of the following statements concerning survivors benefits under a company sponsored retirement plan is false?
A) The employee has the power to reject the benefits in exchange for a larger single life annuity. B) Most company retirement plans provide death benefits for s a surviving spouse. C) Survivorship benefits for a surviving spouse are required under the Retirement Equity Act of 1984. D) Both post and pre-retirement surviving spouse benefits are required under federal law.
The type of utility on which production and operations management focuses is ____ utility.
A. place B. time C. form D. possession E. need