___________ is when there are gaps in air play and there is nothing on the air

A. dead air B. sloppy
C. unprofessional
D. tight board
E. none of these


A. dead air

Communication & Mass Media

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While many Westerners categorize dogs as pets, some Chinese categorize dogs as ______.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Josh realizes that his presentation to a group of young men at a juvenile detention center will be difficult. He decides that they are more likely to take his advice if he shares past experiences from his own juvenile run-ins with the law

What key competency of effective communication has Josh taken into account as he prepares his talk? a. expression b. structure c. others d. purpose e. context

Communication & Mass Media

Explain how you are a sender of persuasive messages. 

What will be an ideal response?

Communication & Mass Media

In the context of ruining a performance review, the ________ causes individuals to refrain from assigning extreme ratings to facets of performance.

A. pitchfork effect B. central tendency C. recency error D. halo effect

Communication & Mass Media