What is market segmentation and what are the different segment bases and why are they used?
What will be an ideal response?
The concept behind market segmentation is that the customers in a market can have different needs that cannot all be addressed through a single marketing mix. Organizations then look at ways to divide the market into segments and creating a marketing mix for each. Markets are normally segmented on the basis of geography, demographics, product, and psychographic. Geographic segmentation is used to divide the market according to location and characteristics of those locations. Demographic segmentation divides the market according to characteristics of the population in terms of age, race, income, marital status, or other similar methods. Product-related segmentation divides the market according to how the market uses the product, such as volume of use or expected benefits. Psychographic segmentation divides the market based on people’s attitudes, personality, opinions, or lifestyles.
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Christie, Barling, and Turner (2011) describe pseudotransformational leadership as ______.
A. strong inspirational motivation B. inspired leadership focused on follower development C. strong inspirational talent that is manipulative D. inspired leadership focused toward other leaders
In a survey, _____
a. information is systematically gathered from respondents by communicating with them b. the respondent is always told the real purpose of the study c. past behavior is observed and recorded d. a computer manipulates retailing factors on paper
In multiple regression analysis, the ratio MSR/MSE yields the:
a. t-test statistic for testing each individual regression coefficient. b. F-test statistic for testing the validity of the regression equation. c. coefficient of determination. d. adjusted coefficient of determination.
Business-to-business marketing represents greater total sales than business-to-consumer marketing.
Answer the following statement true (T) or false (F)