Which of the following significantly enhanced the effect of the WOM campaign used to promote Latte Lite for Dunkin' Donuts?
A) BzzAgent used the WOM campaign in all of the major markets served by Dunkin' Donuts to drive national sales of the new product.
B) Volunteers working for BzzAgent tested the new product and provided valuable feedback before it was sold in control markets.
C) BzzAgent established clear objectives and tactics for the WOM campaign and implemented a system for measuring the results.
D) BzzAgent combined WOM with radio advertising to saturate control markets with information about the new product.
E) Information packets about the new product were provided to BzzAgents to be distributed to customers at point-of-purchase kiosks.
C
You might also like to view...
Which of the following is not considered a long-term obligation?
A) Contributed capital. B) Deferred income taxes. C) Capital lease. D) Pension liabilities.
The foundation for win-win negotiations is a relationship with the customer built on trust and rapport
Indicate whether the statement is true or false
In practice, managers rely almost exclusively on statistical forecasts
Indicate whether the statement is true or false
The internal controls of a business are designed to reduce the probability of occurrence of fraud.
Answer the following statement true (T) or false (F)