Which of the following statements best describes advertising as being produced through a social process?
a. Advertising is a people job where there are an infinite number of ways to be creative.
b. Advertising is manual labor, where there is always only one real way to get the job done.
c. Advertising is hard and problematic and therefore, there needs to be a manual to systematically organize creativity so that everyone is creative in the same way.
d. All of the above
Correct answer is a. Advertising is a people job where there are an infinite number of ways to be creative.
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________ is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience
A) Media scheduling B) Content analysis C) Media selection D) Communication design E) Copy testing
Today, more than ______ people use the internet.
a. 3 million b. 300 million c. 3 billion d. 30 billion
The formula for depreciable cost is
A) initial cost + residual value B) initial cost - residual value C) initial cost - accumulated depreciation D) depreciable cost = initial cost
Depreciation:
A. Is applied to land. B. Measures the decline in market value of an asset. C. Is an outflow of cash from the use of a plant asset. D. Is the process of allocating the cost of a plant asset to expense. E. Measures physical deterioration of an asset.