When a broadcaster has performed irresponsibly or violated FCC rules, the commission is likely to employ a form of punishment less severe than nonrenewal. One such form of punishment is
a. renewal for a short term.
b. quarterly program review.
c. mandated time slots for public affairs programming.
d. mandated public apologies.
a
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Which of the following is one of the two major ethical responsibilities of receivers/audiences of persuasion?
a. reasoned skepticism b. politeness c. not becoming bored d. paraphrasing the persuader's ideas
Heatmapping is a new research tool that uses a video camera to track people's eye movements as they look at a web page to determine what attracted their attention without asking questions
Indicate whether this statement is true or false.
Tangible supporting material is more interesting to most people than abstract statistics
Indicate whether the statement is true or false
All the following account for the networks' programming sports on weekends EXCEPT
a. sporting events fill large amounts of time b. some sports are relatively low cost by comparison to other first-run formats c. sports news attracts high ratings on the broadcast networks d. weekend sports reach an audience difficult to attract at other times e. sports programming can be expanded or contract to fit around live events and other programs