While discussing an upcoming marketing research study of how the home decorating industry is affected by the teenage consumer, you emphasize the necessity of having a sample that is representative of the population. What type of sample must be used?
A. a nonprobability sample
B. a quota sample
C. a convenience sample
D. a probability sample
E. a field service sample
Answer: D
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The ______ of authority is a hierarchy that narrows as it flows from the top down the organization.
a. span b. width c. scope d. breadth
When a public relations professional and her team project the hits a website will receive based on competitive data, they are doing which of the following?
A) establishing objectives B) determining criteria C) determining benchmarks D) selecting a measurement tool
Which of the following is an advantage of a proprietorship?
A. It makes it easy for the owner to obtain credit. B. It offers unique tax advantages. C. It provides access to unlimited capital. D. It continues to legally exist even after the proprietor's death.
The foreman constantly nags the bricklayers to work faster. When the wall is finished, he stops nagging. This is an example of ________ reinforcement.
A. selective B. singular C. negative D. positive