Identify and describe three major marketing orientations in the last century
What will be an ideal response?
In the early part of the twentieth century, the production orientation was prevalent, with a focus on efficient production and distribution. Little attention was paid to marketing strategies. During the Great Depression, firms moved to a sales orientation, focusing on advertising and personal selling to create demand and move product inventory. Beginning in the 1950s, firms began to develop a consumer orientation, focusing on meeting consumer needs and wants. By the 1980s, this consumer orientation had progressed to a relationship orientation, with businesses focusing on creating value-added relationships with both suppliers and customers. Social responsibility is the most recent trend in marketing orientations, with a focus on making money by being socially responsible and following high ethical standards.
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If a company hires honest employees, no internal control procedures are necessary
a. True b. False Indicate whether the statement is true or false
A company that sees only the similarities between the domestic and the world market is said to have a(n) ________ orientation
A) regiocentric B) ethnocentric C) concentric D) polycentric
The area around the outer walls of a supermarket that stock fresh-merchandise categories such as dairy, bakery, meat, produce, etc. is referred to as the
A. closeouts. B. power perimeter. C. irregulars. D. supercenters. E. convenience rack.
A problem with RBAC is that managers tend to create unnecessary roles
Indicate whether the statement is true or false