In order to create an effective marketing plan, it is important for the managers of the marketing, research and development, and communications departments to collaborate. Which type of communication does this require?

A. upward communication
B. downward communication
C. horizontal communication
D. outward communication


Answer: C

Communication & Mass Media

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Media effects on attitudes:

a. are stronger at the specific level than at the general level b. are related to beliefs because beliefs are standards c. are always unintentional d. are called belief-type attitudes

Communication & Mass Media

The genre of ________ films are united by a thematic interest in the relationship between technology and humanity

A) science fiction B) action C) neo-noir D) paranoid conspiracy

Communication & Mass Media

Alejandro was in the middle of a stressful test when a tornado siren went off. His immediate ability to recognize that the noise he was hearing was a tornado siren shows how he was able to

a. organize information. b. interpret information. c. attend to stimuli. d. select stimuli

Communication & Mass Media

After taking an intercultural communication course, students can reach the level of unconscious competence very quickly.

Answer the following statement true (T) or false (F)

Communication & Mass Media