The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and its multicultural society in order to attract tourists is an example of ________ marketing
A) event
B) property
C) service
D) place
E) idea
D
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Which of the following is not considered one of the primary CAAT approaches?
A. The black-box approach. B. Auditing through the computer. C. The white-box approach. D. Encryption testing.
Estimates suggest that what percentage of North American businesses have some type of self-managed team?
a. 20-30% b. 50-60% c. 70-80% d. 80-90%
Which of the following are the four change roles described in the book?
a. Implementers, initiators, recipients, and facilitators b. Leaders, followers, resisters, and receivers c. Initiators, champions, recipients, and facilitators d. Agents, leaders, facilitators, and planners
Habitat for Humanity
a. has eliminated direct mailings to donors and uses only electronic communication. b. relies on donor gifts of time, talent, and money. c. expects each donor to contribute both time and resources. d. uses a single method to persuade donors to contribute.