Our need to present a particular image to others is based on our:

  a.  social attraction.
  b.  relational goals.
  c.  instrumental goals.
  d.  self-presentation goals.


  d.  self-presentation goals.

Communication & Mass Media

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Our identity typically becomes salient when it is challenged or called into question

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Communication & Mass Media

Being multilingual means you must learn another formal language

Indicate whether the statement is true or false

Communication & Mass Media

It is impossible to measure a public relations program's return on investment (ROI)

Indicate whether the statement is true or false

Communication & Mass Media

In his speech about natural disasters, Paul included the following statement:Floods are psychologically as well as physically devastating. As one local flood victim told me, "It is a helpless feeling to see the water continue to rise-to see it wash away your home, to see it wash away your life. I just feel like giving up." According to your textbook, what kind of supporting material did Paul use?

A. subjective testimony B. emotional testimony C. authoritative testimony D. extended testimony E. peer testimony

Communication & Mass Media