One of the implications of social media for marketers is that they must realize that they often do not control the content on social media sites
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Marketers must realize that they often do not control the content on social media sites. Consumers are sharing their thoughts, wishes, and experiences about brands with the world through social media. Because of this level of visibility and discussion, marketers must realize that having a great ad campaign is not enoughâ€"the product or service must be great, too.
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A citation is a regulation enacted by a city or county legislative body.
Answer the following statement true (T) or false (F)
When answering the interviewer's questions, avoid
A) one or two word responses B) concrete examples C) PAR stories D) positivity
When should a leader meet a new employee?
a. during the interview b. sometime before the employee is hired c. on the employee’s first day on the job d. after the employee has been through an orientation
A buyer's decisions are influenced by ________ such as the buyer's age and life stage, vocation, level of affluence, lifestyle, personality, and self-identity
A) personal characteristics B) situational factors C) perceptions D) social factors E) psychological factors