Compared to other IMC alternatives, advertising is extremely effective for
A. creating awareness and generating interest in a product.
B. reducing the potential for noise.
C. repositioning consumers in the AIDA model.
D. closing a sale.
E. decoding messages efficiently.
Answer: A
You might also like to view...
Using the above information, calculate Zonk's weighted-average cost of capital:
a. 11.5% b. 7.97% c. 7.48% d. 10.90%
The goal of behavioral questions asked during an interview is to challenge you to provide real evidence of your skills
Indicate whether the statement is true or false
A bank wants to congratulate one of its customers for having repaid an entire loan amount with no defaults. Which of the following letters would best help the bank convey this message?
A. An adjustment letter B. A claim letter C. A public relations letter D. A collection letter
Which culture exists in organizations where making money is the top priority?
a. Ethical b. Networked c. Mercenary d. Fragmented