Consumers can be influenced by reference groups only if they belong to those groups
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Consumers are influenced by many indirect, nonmembership reference groups to which they do not belong to. For example, an aspirational group can influence the behavior of consumers who would like to join the group.
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Answer the following statement true (T) or false (F)
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