Public relations firms use online databases for all of the following purposes EXCEPT
A) to research facts to support a proposed project.
B) to keep up-to-date with news about clients.
C) to track an organization's media campaigns.
D) to confirm proper news release format.
E) to keep management apprised of current business trends.
Answer: D
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Very short programming segments between longer shows are called
a. Interstitials. b. Shorties. c. Quickies. d. Bugs.
The First Amendment does not excuse the mass media from paying the normal business taxes that all businesses must pay. In which of these cases was a tax on a medium of communications upheld?
a) Texas Monthly v. Bullock; b) Arkansas Writers’ Project v. Ragland; c) Leathers v. Medlock; d) Minneapolis Star and Tribune Co. v. Commissioner of Revenue; e) Grosjean v. American Press
Explicit references to the audience, inclusive language, and a clear organizational pattern are all strategies for encouraging __________.
A. decorum B. resonance C. commitment D. reinforcement
What is the biggest concern associated with distributing handouts during a speech?
A. They enhance the message. B. They are a visual reminder. C. They create a distraction. D. They can be copied.