Answer the following statement(s) true (T) or false (F)

1. Comparisons demonstrate or reveal how things are similar.
2. Contrasts demonstrate or reveal how things are different.
3. A captive audience should always be considered to be a hostile audience.
4. A voluntary audience listens to your presentation because its members have personally chosen to be there.


1. TRUE
2. TRUE
3. FALSE
4. TRUE

Communication & Mass Media

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Traditional media can be described as being

a. unidirectional. b. flattened. c. distance insensitive. d. interactive.

Communication & Mass Media

Which term best classifies the role of the U.S. flag and the bald eagle in U.S. culture?

A. values B. idioms C. norms D. symbols

Communication & Mass Media

A theory’s adequacy lies in its ability to predict a phenomenon or event successfully

Indicate whether the statement is true or false.

Communication & Mass Media

If a speaker presents either entirely new information, or familiar information in a new way that piques curiosity and excites interest, then he/she is utilizing __________.

a. intellectual stimulation b. creativity c. motivation d. relevance

Communication & Mass Media