In your opinion, why was the March of Dimes so successful – especially in the midst of the Great Depression?
What will be an ideal response?
The people could relate to polio victims, who, for the most part, were children.
Roosevelt, who was also a polio victim, proved to be a powerful and credible
spokesperson for the cause. The fact that people were being asked to contribute
such a small amount of money made their participation more plausible. There
also may have been the attraction of creating a community of the so-called
common people to solve a problem – a reaction to the deep-pocketed tycoons who
were blamed for igniting the Great Depression.
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What has the Motion Picture Association of America done to prevent film piracy?
a) It prodded the U.S. government to enforce laws against illegal video copying. b) It demanded that other countries crack down on film piracy. c) It tried to prevent the diffusion of online movie streaming services, such as Netflix, and TiVo-like devices. d) All of the choices
Why do many quantitative researchers like to critique ethnographic research on mass communication effects??
a. it lacks a flexible set of organizing principles b. the results are too subjective and particularistic to duplicate c. it ignores questions of individual agency d. ?it does not spend enough time gathering information about an area before it starts
When using effective listening, sometimes the best thing to do after describing the conflictproducing events is simply to wait for a response
Indicate whether the statement is true or false
Illustrate three different ways of improving your perception of others and their messages.
What will be an ideal response?