What three conclusions does the book draw about positive ethos?

What will be an ideal response?


1. Audience's judgments about a speaker's character can be quite detailed.
2. Judgments about character are made quickly.
3. Assessments of ethos are durable.

Communication & Mass Media

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Language is NOT symbolic

Indicate whether the statement is true or false

Communication & Mass Media

When one wants to do something with the message and therefore focuses more on the content of the message than on the person delivering it, they are reflecting the _____ listening style

a. action-oriented b. content-oriented c. people-oriented d. time-oriented

Communication & Mass Media

Which of the following does the text recommend as a way to release tension?

A. Inhale and exhale slowly. B. Arrive precisely one minute before your speech. C. Mentally prepare for a panic attack. D. Make a joke about your nervousness.

Communication & Mass Media

The halo effect occurs when you make positive attributions about someone for whom you already formed a positive Gestalt

a. true b. false

Communication & Mass Media