The biggest difference between a series of single-shot ads and a campaign is
a. Ad size
b.The taglines
c. Continuity
d. Variation in visual content
c. Continuity
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Brainstorming is a technique that encourages and harnesses free associations in response to the
challenge of topic discovery. Indicate whether the statement is true or false
The usual format of a town meeting involves the town's council updating residents. This
is called a ________. Fill in the blanks with correct word
A question that measures degree or intensity is called a question
A) dichotomous B) open-ended C) close-ended D) sampling E) rating scale
When Andrea gave a speech about her favorite city, Paris, Kari focused intently on the speech and followed each point carefully. This is an example of __________.
A. selective attention B. selective exposure C. selective stereotyping D. rhetorical selection