For many salespeople in the age of information, the problem of information scarcity has been replaced with the problem of:
A) data scarcity
B) lack of resources
C) information surplus
D) lack of connectivity
E) inappropriate expectations
Answer: C) information surplus
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Some retailers advertise items at very low prices or even below cost just to get customers into the store
The rationale for implementing this ________ strategy is the belief that once a customer is in the store she will buy the advertised item as well as other items at regular prices. A) bait-and-switch B) price lining C) predatory pricing D) loss leader pricing E) dynamic pricing
Which of the following is recommended for effectively designing a slide deck?
A) Use background graphics for the slides. B) Size your title box to accommodate only one-line headlines. C) Leave space for "road-signs" on the upper-left or upper-right corner of your slides. D) Avoid using footers. E) Do not include a copyright marking in the slides.
Under a JIT system,
A) customer demand pulls units through the production line. B) safety stock is set at relatively high levels. C) stockouts are never a problem. D) inventory levels are set at 10% of total production levels. E) production is set at a level to maximize factory output.
Pronouns can help build continuity within a paragraph, but they often need a(n) _________ with them to make their meaning clear
A) verb B) noun C) ?adverb D) ?adjective