Answer the following statement(s) true (T) or false (F)

1. Original series created by streaming services have an advantage to being renewed for another season because they cannot monitor viewers since the audience does not all watch at the same time.
2. The cost to produce quality television programs has decreased due to less advertisement revenue.
3. Advertisers view product placement and brand integration as smart investments as they are hard for audiences to avoid.
4. News outlets tend to lean toward more airy stories and less controversial topics to ensure the most viewers so that advertisers will support their program, which has changed the meaning of news for both producers and consumers.
5. The impact of economic forces on media production and distribution is incredibly significant and should not be ignored.


1. False
2. False
3. True
4. True
5. True

Communication & Mass Media

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