The annual Consumer Reports rating of your company's flagship product was just released. Generally speaking the rating was good but not great. Based on the consumer comments that were referenced in the rating, it appears that many consumers have a negative view of the product's convenience and safety attributes. In order to address these consumer concerns your company should consider doing which of the following?
A. Make aesthetic modifications to the product.
B. Make line extensions to the product.
C. Make functional modifications to the product.
D. Lower the price of the product.
E. Make quality modifications to the product.
Answer: C
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