Which of the following is NOT one of the four problems for marketers seeking to promote a service's benefits described by Banwari Mittal?
a. Distribution
b. Abstractness
c. Generality
d. Non-searchability
e. Mental impalpability
a
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Stu would like to purchase a smart fridge--new technology that alerts you when you are low on staple foods in your refrigerator. He is hesitant, however, because he doesn’t know how useful it would be. He wishes he could use one for a little bit to see if it would be useful. Stu is concerned with ______.
A. compatibility B. complexity C. observability D. trialability
If a company's asset turnover ratio decreased from 2014 to 2015, which of the following conclusions can be made?
a. The company was more efficient during 2015 in using its assets to produce profits. b. The company produced less sales in 2015 for each dollar invested in assets. c. The company was less profitable in 2014. d. The company's average total assets decreased for relatively stable sales in 2014 and 2015.
Day of week is an evaluation that is most related to these categories of business
A) fast food, utilities, long-distance telephone service B) retail shopping, movies C) ice cream, soft drinks and cold remedies D) durable goods' replacement cycles
______ provide individuals and groups with the tools and systems to achieve objectives and goals.
A. Individuals B. Departments C. Teams D. Organizations