Which of the following characteristics is unique to pricing more so than other variables of the marketing mix?

A. Challenging
B. Truthfulness
C. Flexibility
D. Consistency
E. Clarity


Answer: C

Business

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Dawson Corporation has a sales goal of $500,000 for the coming year. Based on this level of activity, Dawson budgets its total expenses at $450,000 . Actual sales are $480,000 and actual costs are $460,000 . Dawson Corporation's operations were

a. both efficient and effective. b. neither efficient nor effective. c. efficient but not effective. d. effective but not efficient.

Business

Stanley is aware of the growth in digital media advertising, particularly to certain target markets. The use of advertising on digital devices can alienate young consumers. Stanley has uncovered recent research stating that young consumers are more likely to be receptive to advertising appearing on their digital devices if the source is _____; _____ has been given, and the messages are ______.

A. known; a coupon; exciting B. trusted; permission; relevant or entertaining C. liked; permission; monetarily beneficial D. trusted; a discount; exciting E. known; a discount; humorous

Business

Which of the following would be a voidable transfer if made within 90 days of bankruptcy?

A) An exchange for new value. B) An enabling security interest perfected within 30 days after the debtor receives possession of the property. C) A payment made in the ordinary course of business. D) A payment made to or for the benefit of a creditor.

Business

Please pick the correct formula for elasticity:

a. % change in quantity / change in price b. price/quantity c. % change in price / % change in quantity d. % change in quantity / % change in price

Business