The deliberate and systematic attempt to shape perceptions and direct behavior to obtain a response that furthers the desired intent of apublicist is known as
a. propagandas.
b. persuasions.
c. emotional appeals.
d. third-party endorsements.
A
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Most everyone recognizes that Professor Williams is a great teacher and researcher and
many will be sorry to see him retire at the end of this academic year. Brad, on the other hand, has told people "it's about time that old relic, that geezer, retires. He's WAY too old to still be in the classroom." This is an example of A) polarization. B) hate speech. C) sexist language. D) static evaluation.
Term for sound bites from reporters in the field or incoming listener calls:
A. actualities B. sound clip C. remote D. all of these E. none of these
When an arguer uses another person's credibility as the grounds for an argument, it is called
a. primary credibility. b. secondary credibility. c. indirect credibility. d. abstract credibility.
What are the three types of propositions for persuasive speeches?
What will be an ideal response?