Professional service business enterprises include attorneys, physicians, dentists, public accountants, artists, and educators
a. True
b. False
Indicate whether the statement is true or false
False
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Secondary data, as is implied by its name, should always be sought second
Indicate whether the statement is true or false
Advertising account managers are typically responsible for which of the following?
A) writing the advertising copy B) acting as liaison between the agency and client C) posttesting advertisements D) collecting data to make informed strategic decisions E) identifying the most effective communication vehicles for the advertising campaign
The sale of Boeing commercial aircraft and Microsoft operating systems in many countries enables these companies to benefit from
A. economies of scale. B. reducing their exposure to currency risks. C. optimizing the location for many activities in their value chain. D. higher prices in their domestic markets.
Why are extensive training and team building activities important when managing contracted relationships?
A. Extensive training and team-building activities are not worth the effort because people issues will usually work themselves out over time B. So team members are provided with a theoretical understanding of the barriers to collaboration as well as the skills and procedures to be successful C. So teams can still function together when co-location is not important for project success D. So teams can identify difficult individuals and keep their distance during the project E. So conflict management processes can be put into place