Sales promotion tools that typically are not brand building include price-off packs, contests and sweepstakes, consumer refund offers, and trade allowances
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A firm can use alpha testing, where individuals within the firm simulate the target customer's use of a nearly realized product
After making any necessary adjustments or refinements, the firm proceeds with beta testing, where the firm provides select customers with the new offering and gains feedback on it from the customers' experiences. Indicate whether the statement is true or false
A company is planning to replace an old machine with a new one. Which of the following is a sunk cost?
A) cost of the new machine B) sales price of the old machine C) future maintenance costs of the old machine D) original cost of the old machine
NovartisNovartis, a Swiss drug maker, is planning to purchase a majority stake in Zhejiang Tianyuan Bio-Pharmaceutical Company, a Chinese vaccine maker. Novartis has agreed to pay $125 million for the company that holds a 3% share of China's $1 billion vaccines market. The market for vaccines is growing 20% or more in developing nations of Asia, Africa, and Australasia. In the past, vaccine use has been limited to basic shots against diseases such as polio, tuberculosis, and measles, but as the economies of these countries grow, government and private healthcare spending focuses on preventing diseases such as hepatitis B, cholera and rotavirus, tetanus, and others. Some critics are against the acquisition, claiming that prices will increase. Novartis claims it is not interested
in raising prices but rather to expand Tianyuan's product offerings.Refer to Novartis. If Novartis goes through with the purchase of Tianyuan, it will become a subgroup of its overall pharmaceutical business and organization. Tianyuan will then be considered a(n) _____ of Novartis. A. stock keeping unit (SKU) B. portfolio element C. strategic business unit (SBU) D. market segment E. business segment
Causing someone's character to be questioned is a wrong against the person and is the tort of defamation
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