What two simple rules should be followed when choosing a project selection approach?
What will be an ideal response?
First and foremost, objectivity and consistency in selection method is paramount. Achieving both objectivity and consistency allows a firm to avoid the pitfall of tweaking results and starting projects that are personal favorites but don't merit pursuit. Second, a wide variety of selection methods may be appropriate for specific companies and project circumstances. As with most things, over-reliance on one end of a scale, whether it is financial, quantitative, or any other, is not the best approach. A broad algorithm that embraces both financial and non-financial considerations is often best.
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Pricing cues such as sale signs and prices that end in 9 are more influential when ________
A) customers have substantial knowledge about prices B) customers purchase the particular item regularly C) product quality is standardized D) product designs vary over time E) prices do not vary from time to time
The strategy of the ______ is to continue to improve the existing technology as rapidly as possible while still allowing the use of the old technology.
a. compression approach b. generational change approach c. next-generation approach d. technology change approach
In the context of the Vroom-Yetton-Jago normative decision model, the term _____ means that a manager makes the decision alone and either announces it or "sells" it to the group.?
a. ?decide b. facilitate? c. consult? d. delegate?
On average, what percentage of customers complains when they are unhappy with service?
a. 0 percent b. 5–10 percent c. 15–25 percent d. 30–50 percent e. 60–75 percent