Which of the following majors shows up as the one most frequently held by public relations practitioners?
A. Marketing C. Business Administration
B. Communication D. Journalism
C. Public Relations
C
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A vehicle manufacturer often won't buy a new product from a supplier unless the supplier's competitors are also capable of making the same item. The manufacturer is using ________
A) single sourcing B) crowdsourcing C) multiple sourcing D) customer reference programming E) reciprocity
Long-term debt imposes financing risk because it
a. decreases the need for shareholders' equity. b. requires principal and interest payments. c. requires a default before filing for bankruptcy. d. can result in default, creditor or regulatory intervention in the management of the firm. e. None of these answer choices is correct.
Which step in the presentation plan involves reviewing goals and making initial contact?
A) approach B) needs identification C) presentation D) negotiation E) close
Which principle requires the entrepreneur to focus on the most important issues, even when under pressure?
A. Principle of desire B. Principle of effectiveness C. Principle of prioritized planning D. Principle of reanalysis