To enhance one's effectiveness as a speaker, he or she must recognize that audience

analysis is a process that _____.

A) is best completed before the day of the speech
B) requires that the speaker meet with some audience members while preparing
C) continues, even as one presents his or her speech
D) is best limited to geographic factors, income bracket, and educational level


C

Communication & Mass Media

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"Honesty is the best policy" is an example of a(n) ________, whereas "People should be honest with one another" is an example of a(n) ________

A) value; belief B) attitude; value C) value; attitude D) belief; value E) attitude; belief

Communication & Mass Media

The learned patterns of perception, values, and behaviors shared by a group of people that is also dynamic and homogeneous is called:

A.feedback. B.fidelity. C.vocalics. D.culture.

Communication & Mass Media

Tracking tools such as cookies and web bugs benefit the development of _______________ but pose threats to _______________

a) e-government … communications b) e-commerce … privacy c) communications … e-commerce d) privacy … e-government

Communication & Mass Media

In most Western cultures, horses are regarded as precious, beautiful, and intelligent animals. Based on this belief, some activist organizations criticize cultures in which people eat horses and try to prevent them from killing horses

In this case, these organizations have a perspective called: a. Universalism b. Cultural relativism c. Cultural positivism d. None of the above

Communication & Mass Media