In the creative brief, the message theme is the:
A) rationale behind a unique selling point
B) benefit or promise the advertiser wants to convey
C) written or verbal component of the ad
D) information provided in the ad to support the key idea
B
You might also like to view...
________ is the amount that is left over after deducting all other business expenses but before deducting interest and taxes
A) Sales revenue B) Operating income C) Net marketing contribution D) Marketing expenses E) Gross profit
Whose job is it to assure the majority group members that favorable or supportive actions toward those in the minority are not owing to reverse discrimination?
a. minority group members b. other majority group members c. those who have broken through the glass ceiling d. the leader
How is business planning different in a large firm in comparison to business planning in a small company?
What will be an ideal response?
A manufacturing company's finished goods inventory on January 1 was $68,000; cost of goods manufactured for the year was $147,000; and the December 31 finished goods inventory was $77,000. What is the cost of goods sold for the year?
What will be an ideal response?