Occasion, benefits, usage rate, and customer loyalty are
A) typical behavioral segments.
B) event planning tactics.
C) four components of the marketing mix.
D) measures of internal stakeholder satisfaction.
E) elements of newsworthiness.
A
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Retention of a major portion of business earnings is a desirable way to finance corporate growth
a. True b. False Indicate whether the statement is true or false
In 2014, Dallas Company had sales of $600,000; cost of sales of $430,000; interest expense of $12,000; and a gain on the sale of a component of $52,000; For its income statement, Dallas uses the single-step format and the all-inclusive concept. What was Dallas's reported pretax income from continuing operations?
A) $150,000 B) $170,000 C) $158,000 D) $118,000
Locations in a shopping center affect both sales and occupancy costs. Which of the following statements is not true in describing the relationships?
A. Stores that cater to consumers engaging in comparison shopping are benefited from being located in more expensive locations near the department store anchors. B. The more expensive locations are closest to the supermarket in a strip shopping center. C. A retailer such as Foot Locker need not be in the most expensive location because customers are in the market for this type of product before they even go shopping. D. A destination store, like a shoe repair store, should be located close to the supermarket in a strip shopping center. E. Shops, like a flower shop, that attract impulse buyers should be close to the supermarket in a strip shopping center.
Which of the following would be an effective goal according to goal setting theory?
a. I want you to do your very best. b. Although you’ve been getting C’s and D’s, I want you to get all A’s next quarter. c. Raise profits. d. Achieve a 10% sales growth over the next year. e. You’ve been producing 100 things a day for the last six months. Your goal for the next six months is to produce 65 things a day.