When writers assume others understand the words they use, share the same skills they possess, and know the obscure facts that they perceive as common knowledge, what bias is occurring?

a. curse of knowledge
b. great expectations
c. lack of perception
d. failure to analyze audiences


a. curse of knowledge

Communication & Mass Media

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Web surveys may include all except

a. hosting your survey on its own website b. using commercial web-based surveys c. using social media to reach respondents d. emailing survey forms to respondents e. mailing survey forms to respondents

Communication & Mass Media

According to the textbook, public advocacy involves taking action against _________ we encounter.

A. complications B. revolutions C. relationships D. injustices

Communication & Mass Media

When would it be appropriate to use a commercial Web site

as a source? What will be an ideal response?

Communication & Mass Media

Which of the following should be included in speaking notes: the central idea or the specific purpose statement?

A) both the central idea and the purpose statement B) neither the central idea nor the purpose statement C) the purpose statement only D) the central idea only

Communication & Mass Media