When it comes to persuasive messages, the direct approach
A) is rarely used.
B) is often preferable with an audience with whom you have a close relationship.
C) is used only by top management.
D) does not require inclusion of justifications or explanations.
E) is used when you need to rely more on the strength of your message than your reputation.
Answer: B
Explanation: B) The direct approach is likely to be successful only with audiences who are receptive to your message. Receptive audiences will tune right in to the details of the proposal if they are interested in what you are selling. When you have a close relationship with your audience and the message is welcome or at least neutral, the direct approach can be effective.
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